#creator economy

#creator economy

The creator economy is a rapidly growing industry projected to be valued at $480 billion by 2027.

The creator economy encompasses a wide range of content creators and monetization methods, beyond just influencers on Instagram. [ more ]

The U.S. creator economy has around 27 million influencers, with top earners making nearly double the average income.

Working with nano influencers can be a valuable opportunity for marketers to build relationships and benefit from their growing follower base. [ more ]

Social media creators in the entertainment industry struggle to be seen as entertainers worthy of basic labor protections.

Industry estimates suggest that the creator economy will double in size to $500 billion by 2027. [ more ]

The creator economy is a rapidly growing industry estimated to reach $250 billion and double in the next five years.

Startups and digital experts are emerging to help creators monetize and succeed in the industry.

Forbes' 30 Under 30 Social Media list highlights young founders and industry leaders shaping the future of the creator economy. [ more ]

Influencers are becoming an integral part of brand strategies

The creator economy has significant untapped potential [ more ]

The creator economy is estimated to be worth $21 billion and is becoming a critical component of brand building.

Brands are increasingly investing in creators, with 92% planning to increase their spending on creators in 2024.

Consumers trust creators when making purchasing decisions, with a majority turning to creators over social media ads and celebrities. [ more ]